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PR CAMPAIGN TO ADD POLISH TO CRYSTAL’S IMAGE

Tuesday 26th February 2008

One of Lincolnshire’s leading motor dealership groups has turned to Shooting Star PR to help raise its profile.

Crystal Motor Group is the largest privately owned car dealer group in Lincolnshire and is fast becoming one of Lincolnshire’s leading car suppliers to retail and corporate customers.

With dealerships in Grimsby, Scunthorpe, Lincoln, Boston and Grantham Crystal Motor Group represents four of the nation’s favourite motoring brands: BMW, MINI, Nissan and Renault.

It also has a BMW Motorrad motorcycle dealership at its base in Grimsby.

The group has engaged Shooting Star PR to develop a strategic media PR campaign aimed at raising the profile of the group across the East Midlands and in the motor trade nationally.

One of the campaign’s early priorities will be to support the launch of a new Nissan dealership in Lincoln which opened its doors for the first time in January 2008.

“Astle BMW are delighted to be working with Shooting Star PR,” said Crystal Group Marketing Controller Marie Hoodless.

“ We found both Jez and Kate to be very professional with some refreshing and dynamic ideas and look forward to seeing the results over the next coming months.”

Other clients on Shooting Star PR’s roster include the Lincolnshire Agricultural Society, the University of Lincoln, insurance firm Homelet, property and land agents JHWalter, construction firm Rand Group, Innovation Lincolnshire and Lincolnshire Development.